SA mobile adspend ‘to double by 2012’

first_imgTopics will include the latest on mobile social networking, the advantages of permission-based mobile messaging and the benefits of marketing through local search. MXit is perhaps the best testament to the growth potential and interest in the South African mobile media space. It has more than tripled its user base to close on 37-million users in the last two years, and has a bigger reach than any other social network in Southern Africa, including Facebook and Twitter. Global mobile advertising “We’ve had a fantastic response since we announced the conference a few weeks back and we’re almost booked to capacity from both the brands and agency sides,” said Google Mobile head Brett St Claire. “The popularity of Mobile Media Mindblast is a testament that marketers feel that they can no longer ignore mobile’s aggressive growth and that they need to learn more about this space.” 27 May 2011 Surpassing other media “If growth rates continue like they are now, global digital ad spend will completely overtake television spend in the not too distant future,” the statement reads. “In 2010, US online advertising ($26-billion) already surpassed spend on newspapers ($22.8-billion) and radio ($15.3-billion).” Globally, spend on social networks is expected to increase with 71.6% to $5.97-billion, approximately 8.7% of the total predicted online spend in 2011. According to eMarketer’s predictions, mobile advertising is growing faster than social media advertising. Mobile social networking In South Africa, mobile messaging ads lead the way, followed by display and in-app formats. 35-million branded Please Call Me messages are sent out daily and 1.6-billion impressions served annually in South Africa. The typical global mobile browsing session involve five to eight mobile websites. According to Vodacom Mobile Media head Jason Probert, previous estimates have dramatically under-estimated the size of the mobile advertising industry as they only focused on reports submitted to the Digital Media and Marketing Association by online publishers. “The country’s low internet connectivity penetration (10%) and high broadband costs will further drive consumers to mobile.” Estimates on mobile ad spend include display, search and message-based ads. Renowned international speaker Joseph Jaffe will explore the aggressive mobile growth trends and focus on what this means for brands and marketers in the South African marketing context. Mobile growth trends SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo material Vodacom, Mxit and Google are to host the Mobile Media Mindblast 2011 conference at the Bay Hotel at Camps Bay in Cape Town on 3 June. Juan du Toit, head of international business development and marketing for MXit, believes that South Africa will see substantial growth in media performance on mobile platforms this year and in 2012. Global research shows that one-way media advertising like print and radio are in steep decline. Print advertising is expected to drop by 6% to $21.4-billion by the end of 2011. In countries like South Africa and BRIC countries – Brazil, Russia, India and China – mobile is considered the primary screen, as opposed to in the US and Western Europe, where it is viewed as merely an extension of the web. In China, the growth rate for mobile ads is more than double that of the United States. “The way that consumers interact with brands is evolving rapidly,” Du Toit said. “Media strategists know that mobile media campaigns deepen the engagement and relevance of brands within their target markets.” MXit, which started as an instant messaging platform in 2006, has since evolved into a fully-integrated mobile social platform that offers a spread of features, tools and social portals. “In emerging markets, mobile is the primary means to the internet,” Vodacom, Mxit and Google said in their joint statement. “This, together with cheaper data rates and more affordable smart phones, is considered to be the main driving force of its phenomenal growth in South Africa. “When you take into account the entire mobile advertising ecosystem and include mobile ad networks like AdMob, operator services like Apple, mobile search and social networks like MXit, the picture is dramatically different,” Probert said in a statement this week. Spending on mobile marketing and advertising in South Africa totalled approximately R500-million in 2010, and Vodacom, Mxit and Google predict that it will double to R1-billion by 2012, based on current growth trends. Global mobile advertising spend is expected to grow over 50% annually, from $12.6-billion in 2011 to $41.8-billion by 2015. Display advertising is the biggest format making up $6.8-billion, followed by mobile search with $3-billion and in-app advertising with $2.2-billion. The remaining spend is made up of messaging, streaming music, mobile TV and mobile video. In addition, speakers will provide guidance on how brands and marketers can harness this growth and shed light on successful mobile marketing tactics to reach the target audience.last_img read more

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Google Voice Invites Now Available

first_imgThe innovative telephony app Google Voice is now making invitations available to new users, according to an announcement on the Official Google Blog.Users with existing accounts can send up to 3 invitations and the rest of us can request invites via http://google.com/voiceinvite. Google Voice has been a very controversial and closely watched product for some time, but we wrote an extensive review this summer. Our writer Frederic Lardinois said this at the time: “We have used Google Voice ever since it was still GrandCentral (Google acquired GrandCentral in July 2007) and couldn’t be happier with the service, so here is our rundown of what you can expect once you get your own Google Voice number.” Tags:#news#web Check out Frederic’s review in June for details on his favorite features and his critiques. Let’s just cross our fingers and hope that Voice invites don’t go out as slowly as Wave invites have. Voice is a much more fully-baked product, so we presume they won’t.From that post, here are some of the most notable features: marshall kirkpatrick 8 Best WordPress Hosting Solutions on the Market Will Google Voice be your new telephone system? It could be a serious disruption to one of the most powerful industries in the world – the telephone carriers. Now’s your chance to give this challenger a try. Related Posts Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… transcribed voicemails: whenever somebody leaves a voicemail, GV will transcribe the message as best it can (this only works for English right now). These transcripts are then forwarded to your email account and you can also opt to receive an SMS notification.listening in to voicemails: whenever you receive a call and decide to let it go to voicemail, you can also choose to listen in and even pick up the call if it turns out to be an important message. This feels just like the old days when answering machines with tapes were still a novelty.call screening: one neat option in GV is the ability to screen calls. If you activate this feature, callers will be prompted to leave their name once they call, and once you pick up the phone, GV will play the name back and you can choose if you want the call to go to voicemail or if you want to actually speak to this person. You can opt to let all unknown callers who are not in your Google address book go through this procedure or just those calls from callers who have blocked their caller ID.recording calls: at any time during a call, you can press 4 and the call will be recorded. This only works for calls you receive on your phone for now, and doesn’t work for outgoing calls.conference calls: just ask participants to call your GV number and once more callers call in, you can just conference them in – this works for up to 4 callers.switching phones: if you want to switch phones during a call (say you took a call on your home phone and decide you want to take a walk and continue the call on your cell), just press * and all the other phones will ring.SMS: you can send and receive text messages from your GV accountintegration with Google Contactsit just works: the call quality is good, we didn’t experience any outages during the last few months, and calls aren’t dropped. GV does what it says it does, and it does it well.last_img read more

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‘We’re here to fight, learn’: Valdez, PH volleybelles unfazed after loss

first_imgCONTRIBUTED PHOTOBIÑAN, Laguna—The Philippines just absorbed a disappointing loss at the hands of Kazakhstan in the Asian Senior Women’s Volleyball Championship, 25-23, 25-20, 25-19, but Alyssa Valdez remains unfazed.“We’re here to learn, we’re here to fight, we’re here to win,” said Valdez Friday at Alonte Sports Arena here. “Teamwork will bring us to a good finish, and we’ll give our 101 percent to achieve that.”ADVERTISEMENT “That’s what we want to show to the people, that we will fight.”The Philippines finished the group stage with a 1-1 record and trail the 2-0 Kazakhs in Pool A.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsValdez, who scored a combined 28 points in the both games, hopes they can bring whatever lessons they learned in their loss to Kazakhstan in the quarterfinals where they are set to face Pool C leaders Korea.“There comes a point where you just tell yourself that we should just accept the challenges and learn the lessons we need to advance,” said Valdez in Filipino. “This is still a long tournament, this isn’t the end.” “This is the first time that this group has been together to represent the country and I hope this continues until we achieve that perfect chemistry.”Sports Related Videospowered by AdSparcRead Next Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games MOST READ LATEST STORIES Lacson: SEA Games fund put in foundation like ‘Napoles case’ Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Don’t miss out on the latest news and information. Celebrity chef Gary Rhodes dies at 59 with wife by his side NATO’s aging eye in the sky to get a last overhaul NGCP on security risk: Chinese just technical advisers Trump signs bills in support of Hong Kong protesters Co rues dwindling number of Mapua players due to injuries Robredo should’ve resigned as drug czar after lack of trust issue – Panelo DILG, PNP back suspension of classes during SEA Games View commentslast_img read more

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Long scores quickest Premier League goal at 7.69 seconds

first_imgDA eyes importing ‘galunggong’ anew Long intercepted Craig Cathcart’s clearance and ran onto the loose ball before dinking a shot over goalkeeper Ben Foster.Based on the Premier League’s timing, the goal was quicker than the 9.9 seconds it took Tottenham’s Ledley King to score against Bradford in 2000.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logisticsImmediately after the game, which ended in a 1-1 draw, Long said he didn’t realize he had put himself in the record books.“It’s a record, is it?” Long said to broadcaster Sky Sports. “Straight from the kickoff we wanted to put them under pressure. Ninety-nine times out of a hundred you block it and it doesn’t work but this time it did. Hontiveros presses for security audit of national power grid Cayetano: Senate, Drilon to be blamed for SEA Games mess MOST READ PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Dame time: Lillard’s 3 at buzzer ousts Thunder, sends Blazers to 2nd round Private companies step in to help SEA Games hosting “It’s nice to have a record like that, but it would have been nicer if it was the winning goal.”Andre Gray scored in the 90th minute to grab a point for Watford.Sports Related Videospowered by AdSparcRead Next Philippine Arena Interchange inaugurated Southampton’s Shane Long celebrates scoring his side’s first goal of the game against Watford, during their English Premier League soccer match at Vicarage Road in Watford, London, England, Tuesday April 23, 2019. (Adam Davy/PA via AP)WATFORD, England — It was the Long and short of the Premier League.Shane Long scored the fastest-ever goal in the competition Tuesday, netting after 7.69 seconds for Southampton against Watford.ADVERTISEMENT Panelo: Duterte ‘angry’ with SEA Games hosting hassles SEA Games hosting troubles anger Duterte Don’t miss out on the latest news and information. Duterte wants probe of SEA Games mess LATEST STORIES View commentslast_img read more

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