Better Social Practices for B2Bs

first_imgSteps to Become a More Social CompanyHubSpot feels your social pain!  As B2B companies transition from traditional marketing to online media and social marketing, it can all become a bit overwhelming.In order to improve your organization’s social outreach, HubSpot has come up with a list of small steps you can use to better integrate social media tactics while applying larger online marketing strategies.Share marketing documents: Your company has dozens of documents that might be valuable to customers. Share these documents socially by uploading them to document sharing services such as SlideShare and Scribd.Create a fitting icon: Create a logo to represent your brand on social networks. This should be a small, square icon that looks good on Facebook and Twitter profiles.Claim social media accounts now: Claim social media accounts even if they will not be used for a while. Create accounts on Twitter, Facebook, and YouTube today.Create a LinkedIn profile: Set up a company profile as a  first step to becoming an active member of the LinkedIn community.Create Blog content: Write posts even before you know what platform you will use. Writing content now  will allow you to start publishing as soon as your blog is live.Get the right technology: Web content requires some new tools. Video may require a Flip cam and video editing software. Blog posts may require a screen capture application like Camtasia.Monitor and learn: Use free tools like Twitter Search, Alerts Grader and Boardreader to monitor search terms relating to your industry. Later, you might consider paid social media monitoring software.HubSpot offers more crucial steps for becoming a more social company in the full post. Take a few of these steps today to grow your B2B social marketing efforts into social marketing successes.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

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