Topics will include the latest on mobile social networking, the advantages of permission-based mobile messaging and the benefits of marketing through local search. MXit is perhaps the best testament to the growth potential and interest in the South African mobile media space. It has more than tripled its user base to close on 37-million users in the last two years, and has a bigger reach than any other social network in Southern Africa, including Facebook and Twitter. Global mobile advertising “We’ve had a fantastic response since we announced the conference a few weeks back and we’re almost booked to capacity from both the brands and agency sides,” said Google Mobile head Brett St Claire. “The popularity of Mobile Media Mindblast is a testament that marketers feel that they can no longer ignore mobile’s aggressive growth and that they need to learn more about this space.” 27 May 2011 Surpassing other media “If growth rates continue like they are now, global digital ad spend will completely overtake television spend in the not too distant future,” the statement reads. “In 2010, US online advertising ($26-billion) already surpassed spend on newspapers ($22.8-billion) and radio ($15.3-billion).” Globally, spend on social networks is expected to increase with 71.6% to $5.97-billion, approximately 8.7% of the total predicted online spend in 2011. According to eMarketer’s predictions, mobile advertising is growing faster than social media advertising. Mobile social networking In South Africa, mobile messaging ads lead the way, followed by display and in-app formats. 35-million branded Please Call Me messages are sent out daily and 1.6-billion impressions served annually in South Africa. The typical global mobile browsing session involve five to eight mobile websites. According to Vodacom Mobile Media head Jason Probert, previous estimates have dramatically under-estimated the size of the mobile advertising industry as they only focused on reports submitted to the Digital Media and Marketing Association by online publishers. “The country’s low internet connectivity penetration (10%) and high broadband costs will further drive consumers to mobile.” Estimates on mobile ad spend include display, search and message-based ads. Renowned international speaker Joseph Jaffe will explore the aggressive mobile growth trends and focus on what this means for brands and marketers in the South African marketing context. Mobile growth trends SAinfo reporterWould you like to use this article in your publication or on your website? See: Using SAinfo material Vodacom, Mxit and Google are to host the Mobile Media Mindblast 2011 conference at the Bay Hotel at Camps Bay in Cape Town on 3 June. Juan du Toit, head of international business development and marketing for MXit, believes that South Africa will see substantial growth in media performance on mobile platforms this year and in 2012. Global research shows that one-way media advertising like print and radio are in steep decline. Print advertising is expected to drop by 6% to $21.4-billion by the end of 2011. In countries like South Africa and BRIC countries – Brazil, Russia, India and China – mobile is considered the primary screen, as opposed to in the US and Western Europe, where it is viewed as merely an extension of the web. In China, the growth rate for mobile ads is more than double that of the United States. “The way that consumers interact with brands is evolving rapidly,” Du Toit said. “Media strategists know that mobile media campaigns deepen the engagement and relevance of brands within their target markets.” MXit, which started as an instant messaging platform in 2006, has since evolved into a fully-integrated mobile social platform that offers a spread of features, tools and social portals. “In emerging markets, mobile is the primary means to the internet,” Vodacom, Mxit and Google said in their joint statement. “This, together with cheaper data rates and more affordable smart phones, is considered to be the main driving force of its phenomenal growth in South Africa. “When you take into account the entire mobile advertising ecosystem and include mobile ad networks like AdMob, operator services like Apple, mobile search and social networks like MXit, the picture is dramatically different,” Probert said in a statement this week. Spending on mobile marketing and advertising in South Africa totalled approximately R500-million in 2010, and Vodacom, Mxit and Google predict that it will double to R1-billion by 2012, based on current growth trends. Global mobile advertising spend is expected to grow over 50% annually, from $12.6-billion in 2011 to $41.8-billion by 2015. Display advertising is the biggest format making up $6.8-billion, followed by mobile search with $3-billion and in-app advertising with $2.2-billion. The remaining spend is made up of messaging, streaming music, mobile TV and mobile video. In addition, speakers will provide guidance on how brands and marketers can harness this growth and shed light on successful mobile marketing tactics to reach the target audience.
Share Facebook Twitter Google + LinkedIn Pinterest Showers move into the state today, but likely don’t fully get going until midday and this afternoon. The moisture still looks pretty light, a few hundredths to .25″ with coverage at 90%. Showers continue off and on tomorrow over the farthest third of the state, but totals still are in that few hundredths to .25″. The rest of the state will see clouds and “hopefully” some sun…but with the colder air pushing in, that signals that sun will be more difficult to come by. Another wave of moisture comes Saturday, bringing .2″-.7″ to 80% of Ohio. But, we can see some snow in there too, particularly in central and northern Ohio, with some accumulation. The totals come down to temps, and we will take another look at that (Saturday temp profile) tomorrow.Dry for Sunday as we try to turn out partly sunny. Then a mix of clouds and sun on Monday. Clouds start to increase on Tuesday.Our next organized system develops Tuesday night and lasts through Wednesday. This will bring liquid equivalent of .25″-.9″ over 90% of the state and there will be some snow in there too. In fact, there is potential for 1-4″ of snow from I-70 north overnight Tuesday night and early Wednesday…but an official snow forecast for that period is still several days out.Dry for Thanksgiving. Then overnight thanksgiving night clouds are back, and we cant rule out scattered to isolated rain showers into Black Friday morning. A better organized system shows up at the end of the 10 day window on Saturday the 30th with rain and snow potential, and liquid equivalent totals of a few hundredths to half an inch (as of right now). The map at right shows liquid equivalent precipitation totals through next Saturday.The extended period is looking colder, in fact, from the 2nd through the 6th, we can see temps over Ohio rival last weeks arctic blast.
Forget MTV’s reality show “The Real World” – if you’re considering getting into the startup game but want to get a glimpse of what’s in store, then The Founders 2010 is for you. The weekly video series is in its second incarnation and follows three startup companies – content crowdsourcing service Grogger, mobile augmented reality platform creator Omniar and property management software RentMonitor – in their adventures through Techstars.Techstars is a 90-day program that provides seed capital and mentorship for Internet startups. The program offers up to $18,000 in seed funding as well as “the chance to pitch to angel investors and venture capitalists at the end of the program”, according to the website. From what we’ve seen, the program has quite the success rate, with nearly 70% of companies coming out of Techstars raising outside funding or becoming profitable on their own.The series follows “the experiences of three companies throughout the summer in Boulder, Colorado from the time they arrive through investor day and beyond” and looks at what it means to be a startup going through Techstars.In the first episode, David Cohen, the managing director for Techstars, explains that “when people think about the startup and why do you do it, they always think about the exit and getting out and making a bunch of money, but it’s really all about the ride. It’s a huge adrenaline rush.”From showing how startup partners can quickly become family members as the business operates from the basement, to the difficulties and sleepless nights, “The Founders 2010” gives a sneak peek into the world of Internet entrepreneurship. While “The Founders 2010” follows startups in Techstars Boulder, the program is also available in Boston and recently expanded to Seattle. The entire 2009 season of “The Founders” is also available on the Techstars website.“The Question is Why” The Founders | TechStars Boulder | Episode 1 from TechStars on Vimeo. 8 Best WordPress Hosting Solutions on the Market Tags:#Gritty Entrepreneurs#start#StartUp 101#startups Top Reasons to Go With Managed WordPress Hosting A Web Developer’s New Best Friend is the AI Wai… Why Tech Companies Need Simpler Terms of Servic… Related Posts mike melanson
We chatted with screenwriter Megan Weaver about her script “The Starfish” and some insights for pitching your screenplay.If you’re an aspiring screenwriter (or, heck, just a filmmaker), I’d highly recommend checking out the Austin Film Festival. The Austin Film Festival (AFF) is well-known as the “writer’s film festival,” and it showcases some of the strongest scripts recently to hit the screen — or even still in pre-production. (You can read more of PremiumBeat’s Austin Film Festival coverage here.)At AFF, it’s not hard to to run into an aspiring screenwriter. With full slates of panels and workshops during the day, and networking events and mixers at nights (to go along with dozens of screenings), you’re always within earshot of a conversation about character arcs or the nuances of dialogue.One up-and-coming screenwriter (as well as a director and playwright) whom we ran into was the talented Megan Weaver, whose project, The Starfish, was a semi-finalist in the Drama and Enderby category at AFF. Weaver had these insights to share about her festival experience and how she was able to break her feature down into a successful 90-second pitch for the AFF Pitch Competition.PremiumBeat: How did you get into screenwriting?Megan Weaver: I’m a theater director and playwright, and I do a lot of experimental devised work. When the seeds of my screenplay The Starfish first started sprouting in my mind, I thought maybe it was the beginnings of another original theater piece. But as I explored it further, it revealed itself to me as a realist coming-of-age drama-comedy. With that, I realized it should be a film. So I started teaching myself the fundamentals of screenwriting, and started outlining . . . and a year and a half later, here I am!Photo by Tyler Eglen (via Megan Weaver).PB: Tell us a little bit about your script.MW: The Starfish is a teen coming-of-age drama romp about two queer teenagers vying for the same leadership position at an evangelical Quaker camp. Think Love, Simon meets Saved! My protagonist, Vi, is a transgender boy who’s only recently come out to himself and outwardly still looks like the soulful, androgynous girl his friends think they know. Like a starfish, it’s not possible to tell his gender from the outside. When he’s nominated to be the camp’s next youth leader, he’s thrust into the crosshairs of Mallory, a sanctimonious homeschooler who desperately wants the position for herself. Mallory believes Vi is a lesbian, and the church has a clear policy against gays in leadership. Mal would know — she’s in love with a fellow female camper. When the youth choose Vi, Mallory fires off a chain reaction that causes him to be wrongly outed as gay. Vi is stripped of the position and forced to choose between coming out as trans before he’s ready, or losing the only spiritual home he’s ever had. But in a mud-slinging Capture-the-Flag climax, he and Mallory reach a surprise alliance that gives him the courage to embrace his truth without explanation and leave the church for good. When he does, he discovers that just as a starfish can drop a limb only to have it regenerate, sometimes breaking away is the only way to be born again.PB: How did you find out about the Austin Film Festival?MW: I live in Austin, so I was aware of the festival before I wrote my own screenplay. After I finished my first draft, I joined a local writer’s group, and all they could talk about was how great the festival was for emerging/aspiring writers. That was in November 2017, and I set my sights then on attending in 2018.PB: Tell us about your pitch submission process.MW: I bought the pitch ticket on a whim, feeling like if my script didn’t progress through the screenwriting competition, this would be another opportunity to give it some exposure. I started writing the pitch about three weeks before the festival, because I knew with a 90-second limit every word would count, and I wanted plenty of revision time. So by the time my pitch day rolled around, I had really internalized what I wanted to say. I also sat in on a pitch session the day before mine to see what it was like, and I took notes on the strongest pitches and the judges’ feedback. That helped me refine my final version, so by the time I got up there I felt super prepared and clear on how best to present my work.Image via Megan Weaver.PB: Do you have any advice about how you were able to condense your story into the 90-seconds needed for the pitch competition?MW: The best pitches I listened to had three major things in common: they emphasized the central human relationship at the heart of their story, they included a couple major plot twists that genuinely surprised me, and they ended with a strong final phrase that evoked both the title and thematic heart. It’s basic storytelling — get me emotionally invested in your characters, tell me their goal or mission, throw a big obstacle or two in their way that cause them to transform and grow, and then button it up nice and tight. So I went back to my pitch and mapped out if I had those basic ingredients, cutting anything that was superfluous and highlighting those key components. It streamlined it immediately, and it came out to almost exactly 90 seconds.PB: How was the competition at AFF? Did you notice any trends from the other film pitches?MW: The best pitches made me feel something. And I think the best pitchers were comfortable, un-rushed, and didn’t feel too performative. No one likes to feel like they’re being sold to. Just tell a great story, and be practiced and confident in the telling. The people who could do that in 90 seconds, taking us on a surprising journey from start to finish and either making us laugh or (at least inwardly want to) cry, to me, invoked the most confidence that their scripts would be equally sophisticated and worth a read.PB: What’s next for your project?MW: I’d love to make a short film out of a key scene early in the feature, in which Vi is trying to figure out how to change clothes in the girls’ cabin. He’s no longer comfortable being seen naked by his girlfriends who are lounging all around him, gossiping freely about sex and boys. He ends up hiding in his bunk bed to change, and the cramped awkwardness of trying to change in that tiny space contrasts with the feminine freedom of the girls. But a new girl, Olivia, picks up on Vi’s discomfort and befriends him after lights out, planting the seeds of a love story that’s central to the feature. Ultimately I’d like to direct the feature, and this short would be a calling card for that vision.Image by Matthew Ragan (via Megan Weaver).PB: Do you have any advice for aspiring screenwriters or filmmakers that you’d like to share from your AFF experience?MW: I think pitching is an amazing tool for getting at the heart of your story. Especially with that 90-second constraint. I recommend it to anyone as a core part of the writing process. Even though my script is finished and even placed in the screenwriting competition, pitching it revealed its strengths and weaknesses in a new way, and I’m making rewrites based on those discoveries.Also, I know a lot of writers are nervous about attending the conference alone, especially the social events. But AFF people are sooo friendly, and there are dozens of other aspiring writers who can share the wisdom of their experiences. I made several great new friends, and I’m a true introvert. So embrace the butterflies and show up. It’s absolutely worth it.Cover image by Daniel Cariño (via Megan Weaver).For more information, you can follow Megan Weaver on her page here, and her film project on its page here. For more screenwriting resources and filmmaker interviews, check out some of these articles.Interview: Tracy Andreen on the Romance of Writing for Hallmark5 Important Tools Every Screenwriter Should HaveJonah Hill on Writing and Directing Mid90s — and Tips He Learned from the Greats6 Free Scriptwriting Resources for Your Next ScreenplayScreenwriter James V. Hart on Career, Coppola, and Creating a Method
It’s been almost a month when Big B shared his intense look for his upcoming film Shamitabh.The 71-year-old has grey unkempt moustaches and beard in the film. Now the actor has shared the looks of his co-stars in the film – Dhanush and Kamal Hassan’s younger daughter Akshara.The film will hit the screens on early next year on February 6.He posted a picture with them on Twitter. While Big B sports a long grey hair and a full beard, Dhanush looks sharp in a black coat and dark glasses. Akshara who marks her debut with Shamitabh is looking pretty in a light coloured sleevless dress.Shamitabh will be Bachchan’s third collaboration with director Balki after hits like Cheeni Kum and Paa, which also earned him his third National award. The film, is shot in Goa and Tamil Nadu.It is set to hit the screens on early next year on February 6.
Brighton midfielder Alzate open to committing to Colombiaby Paul Vegasa month agoSend to a friendShare the loveBrighton midfielder Steven Alzate says he’d be open to committing to Colombia.Alzate’s emergence has not gone unnoticed back in the mother country.He told Caracol Radio: “I’ve been playing football since I was three or four. At 16 or 17, I started to take it more as a career and I became more serious.“I don’t follow Colombian football much but I watch the national team.“If they call me, I’d love to play for the Colombian national team more than England, only because of my Colombian roots.“Although I’m in England, I feel more Colombian. It would be an honour to play for Colombia” About the authorPaul VegasShare the loveHave your say
Rangers149714801492+12-5 Nationals154615221524+2-22 Braves147415101519+9+45 The A’s meteoric riseMajor league teams by change in Elo from the preseason and the All-Star Game, as of Aug. 22 Mets149114641484+20-7 Rockies150315101519+9+16 Cubs155815681543-25-15 Athletics149015281551+23+61 Pirates148314831493+10+10 At midseason, the American League seemed decided. The number of tanking teams — some intentional efforts, some unintentional — combined with the AL’s super teams1The top four teams by run differential reside in the AL: the Red Sox, Astros, Yankees and Indians. were conspiring to strip the league of postseason races. The league’s playoff teams seemed all but set by the All-Star Game.But then the Oakland A’s came charging out of the baseball wilderness to give us some late-summer drama.After three consecutive last-place finishes, the Athletics began the year with a 16 percent probability of reaching the postseason and a 6 percent chance of winning the AL West. And just two months ago, they were as many as 11.5 games behind the reigning World Series champion Astros. But after winning 42 of their last 58 games entering Friday, the A’s have cut that deficit to 1.5 games, and they now have an 89 percent chance of advancing to the postseason and a 22 percent chance of winning the AL West.The surge is no fluke. Oakland has the game’s eighth-best run differential, at +94 runs, and has seen the greatest improvement in FiveThirtyEight’s team rating since the start of the season.2As of Aug. 22. Phillies149015071496-11+6 EloChange from … The Moneyball A’s didn’t prize defense, fly balls or ace relievers, but this club does. While the formula is different than in the early 2000s, what remains the same is that the A’s are finding value where other clubs are not.Check out our latest MLB predictions. Royals145914081407-1-52 Cardinals152215081540+32+18 Yankees156515891571-18+6 Astros157715991585-14+8 Diversifying their pitchesWhile the A’s have a dominant star in the bullpen, the story is different in the rotation. In the early 2000s, the A’s had a trio of front-line starters in Barry Zito, Mark Mulder and Tim Hudson. This year’s A’s team has a rotation populated predominantly by reclamation projects like Trevor Cahill, Brett Anderson, Mike Fiers and Edwin Jackson. Without a legit ace — or even a household name — the A’s rank second to the Red Sox in pitching WPA.Signed to a one-year, $1.5 million contract in the winter, Cahill has become one of the biggest bargains in baseball in part by reducing the use of his fastball and generating more swing and miss with his slider, more than doubling its usage. Cahill has a 3.44 ERA, and his 2.1 WAR according to FanGraphs is the second-best mark of his career.Cahill had once been heavily dependent upon his sinker, but he told FiveThirtyEight that the A’s have given him “weighted pitch” data, which he’s used to diversity his overall pitch mix. For the first time since 2012, he has four above-average pitches, according to FanGraphs linear weights.“If you can throw four different pitches, and they are doing different things in the zone, it’s tough [for batters] to guess,” Cahill said.The A’s also have pitch-tracking Rapsodo technology for use in between appearances, which Cahill uses to monitor his release point and the underlying characteristics of his pitches — like spin rate — between starts.“I go look at my curveball and see if the spin rate is higher,” Cahill said. “I look at where I am releasing it.” Padres145514461444-2-11 Reds146514841474-10+9 Diamondbacks152315231536+13+13 Marlins144314491439-10-4 Treinen also has a slider and cutter that baffle opponents. Tigers144914481441-7-8 Dodgers156815601553-7-15 Brewers151015191515-4+5 White Sox145714371441+4-16 Indians157615551566+11-10 Giants149415021490-12-4 So how did the A’s get here? This isn’t another “Moneyball” story. The once-undervalued metric of on-base percentage is no longer baseball’s best-kept secret — and it’s not even an Oakland staple. The A’s have instead pursued different paths to become one of the better teams in the major leagues despite opening the season with the game’s lowest payroll.Keeping it in the airBecause fly balls and line drives are so much more valuable than ground balls, more and more individual players are trying to launch balls into the air. But the A’s have acquired, and ostensibly tried to develop, the skill at a teamwide level since 2013. As MLB.com’s Mike Petriello found, the A’s have posted five of the eight lowest ground-ball seasons since 2004, including this season’s mark so far. Their average launch angle of 14.9 degrees leads baseball.3The MLB average is 11.7 degrees.While they have acquired fly-ball hitters like Jed Lowrie, Matt Joyce and Khris Davis, they have also developed anti-grounder sluggers in Matt Olson (2012 first-round pick) and Matt Chapman (2014 first-rounder). Lowrie told FiveThirtyEight that he never sat down with an A’s official to talk about his batted-ball profile, but the Stanford University product does use the technology available in the home batting cage for tracking his exit velocity and launch angle to fine-tune his swing.“My guess is they probably identify guys like that to try and acquire [the skill],” Lowrie said of the A’s front office. “It’s part of their calculus.”What on-base percentage was to the Moneyball A’s, fly-ball percentage is to this group of upstarts. That’s made them the league’s fourth-most efficient offense despite a near league-average on-base mark of .322.The A’s are also adapting to their environment. Lowrie notes that Oakland Coliseum is one of the most difficult places in the game to drive the ball, and while the A’s have the lowest ground-ball rate on the road in the majors at 37.8 percent, that rate spikes to 40.9 percent at home, good for eighth-lowest. While Lowrie says teammates Davis, Olson and Chapman can hit the ball “out of Yellowstone,” other A’s alter their approach depending on the ballpark environment. The A’s lead baseball in offensive efficiency on the road with 119 weighted runs created plus (wRC+), a stat that adjusts for park and run environment, with 100 representing league-average performance. But Oakland is only about average at home, with 96 wRC+.Lowrie noted that the A’s set a record for most consecutive road games with a home run this season4They hit at least one homer in 27 straight road games. and that they’ve done much more damage on the road. The Athletics rank 18th in the majors in home runs at home with 67, but they lead the majors in road homers with 106. They are one of the best road teams in baseball at 37-26.“We are playing on a [home] field that is below sea level, with swirling winds that are generally blowing in from right field,” Lowrie said. “We’ve pitched much better at home,” with a 3.32 home ERA vs. 4.30 on the road. “We’ve found different ways to win at home and on the road.”Always be closingThe early 2000s A’s rarely overpaid or valued relievers, believing them to be highly fungible. This Oakland team has the most dominant reliever in the game in Blake Treinen and has further bolstered its strong bullpen with trade acquisitions of Jeurys Familia (2.02 fielding-independent pitching, 19 strikeouts in 15 innings with the A’s) from the Mets and former Twins closer Fernando Rodney.Acquired as a buy-low target with a 5.73 ERA last July in a trade that sent Sean Doolittle and Ryan Madson to Washington, Treinen is second in the majors in relief WAR and owns a 1.00 ERA.While WAR may not be the optimum way to measure a reliever’s value, win probability added (WPA) accounts for the change in win expectancy between every plate appearance. According to WPA, Treinen has been the most valuable pitcher in baseball this season — ranking ahead of aces Max Scherzer, Jacob deGrom and Aaron Nola. His sinker leads the majors in whiffs per swing, and when put in play, it produces 4.6 ground balls for every fly ball. Per FanGraphs pitch values, it’s the fifth-best sinker in the majors. The pitch, with its combination of elite velocity and movement, can make opponents look foolish. Rays1495151915190+24 Blue Jays150714881480-8-27 Red Sox154915901602+12+53 Orioles147514221416-6-59 Angels151015141511-3+1 The well-traveled, and perhaps forgotten about, Jackson has given the A’s 60 quality innings this season — not bad for a guy playing on his 13th(!) MLB team. Jackson has done this by getting crafty: reducing the use of his fastball from 35.3 percent last season (47.9 percent for his career) to 16.2 percent this season.Among the changes Fiers has made since joining the A’s is creating more separation in height between his fastball and curveball, as Jeff Sullivan found for FanGraphs. He has a 1.47 ERA in three starts with Oakland.Saving more runsThe makeshift pitching staff is also aided by one of the best infield defenses in the game. That’s an effort led by Chapman.While Chapman is an excellent hitter, he’s the best third base defender in the game according to Defensive Runs Saved — and it’s not close. In fact, his 26 Defensive Runs Saved are the best in the game at any position. The next closest third baseman is Travis Shaw of Milwaukee with nine.Chapman leads an elite Oakland infield defense. According to DRS, the A’s also rank second in DRS at first base and eighth at shortstop in the majors. Moreover, Oakland trails only the Arizona in the difference between expected opponent batting average — based on opponent exit velocity — and actual opponent batting average. The A’s are getting to more ground balls and line drives relative to their infielder rivals. TeamPreseasonAll-Star GameCurrentAll-Star GamePreseason Mariners150815221507-15-1 Twins151014941493-1-17
Jupp Heynckes hailed the performance of his Bayern Munich side following their 6-0 win over Borussia Dortmund on SaturdayFive first-half goals from Robert Lewandowski (twice), James Rodriguez, Thomas Muller and Frank Ribery gave the Bundesliga leaders a 5-0 lead into the break.Three minutes from the final whistle, Lewandowski added another to seal a hat-trick at the Allianz Arena with Heynckes delighted with the response his players showed after the international.“It’s always difficult to recover your rhythm after an international break, but we did a very good job. Our plan was to win the game because we had to lay down another marker. The team turned in an outstanding display over 90 minutes, they turned in a gala display in the first 45 minutes. We made the most of our tactical and technical dominance.” said Heynckes, according to the club website.Report: Bayern are held by Leipzig George Patchias – September 14, 2019 Bayern Munich was held to another draw, this time by RB Leipzig.Bayern Munich finds themselves in the unfamiliar position of sitting third in the…Muller was also very pleased with the dominant display and believes Dortmund paid the price for a sloppy display, while revealing that Bayern had actually eased off in the second-half.“We got off to a good start. Dortmund pressed a bit but they weren’t 100 percent consistent. We had space and exploited it well from the start. If you concede one or two at the Allianz Arena you might be in for a thrashing. We eased off a bit in the second half.” said Muller.The win puts Bayern one step closer to winning the Bundesliga for a sixth consecutive season with Heynckes’ men leading the standings by 17 points from nearest challengers Schalke 04.